ALEX ATIENZA ABOUT · COVER
ABOUT · PRODUCT DESIGNER · PORTLAND, OR

Alex Atienza

I design systems that make complex software feel obvious — and lately, I’m asking what that means when the software can think back.

I’m a product designer in Portland, Oregon. Sixteen years in, I still believe the best design work is mostly editing — removing until only the true thing is left.

I’ve spent most of my career on design systems and the unglamorous infrastructure of good software. Now I’m turning that same rigor toward AI: not demos, but the quieter question of how people learn to trust a machine’s judgment.

ELSEWHERE
LinkedIn ↗
EXPERIENCE · SINCE 2007
2021 —

New Relic

Product Design Manager · Infrastructure & Observability

Leads a global design team across the US, Europe & India; shipped AI Monitoring and other 0-to-1 initiatives.

2019 · 21

Cvent

Lead Product Designer · Design Systems

Scaled the design system as ambassador; shaped the vision for Cvent Studio and Attendee Hub.

2016 · 19

Comscore

User Experience Lead · Design Systems

Founded Forge; led 6 designers reimagining Comscore’s National & Local TV products.

2015 · 16

Wind River

User Experience Lead · IoT · contract via Amplified by Design

Led design for Helix Device Cloud, Wind River’s enterprise IoT platform.

2011 · 15

ZeniMax / Bethesda

Senior UX Designer · Games & Platform

The Elder Scrolls Online (PC/Xbox/PS4) and Bethesda.net’s digital-distribution platform.

2010 · 11

Social Security Administration

User Experience Designer · Design Systems

Co-led the User Experience Framework behind 12+ applications; grew its pattern library to 150 patterns for 30+ UI designers.

2007 · 10

Traffipax

Software Developer · Network Admin

Designed and built the interface for the Traffic Incident Processing System; ran its network and client support.

EDU

University of Washington

Human–Computer Interaction